Yea,
But I think these companies need to realise they need to diversify their athletes so as to access other markets.
The whole bodybuilding industry is now saturated and growth is not as fast as it was back 5 years ago.
They need to start using athletes that larger sporting and fitness markets would look up to, people like Jessica Ennis, Bradley Wiggins, Usain Bolt, Lebron James etc.
The BB community is a very small minority in the fitness world!