Yep, this is what I like about MN - they actually f'n care!
Whether you're down with XFactor or not - this stuff matters. Check out their line and most importantly: Vote with your dollars. To invest/send money to companies that DON'T care - irresponsible IMO.
I regularly steer my BP Army members to MN for those items I think they'll benefit from. And NO, I don't get one red cent for doing so. They're just good people, IMO...