As part of the interactive part of this community there will be specific ranks and reputation points where the former is based on post count and the latter on other people's reactions to your posts. The ranks of Predators starts off as a meerkat (hey, those are tougher than you think!) all the way up to a T-Rex.
These rankings/points won't be just for pride though as each rank will link through to specific prizes, discounts and exclusive deals for members of the appropriate rank. This means community members will get first shot as samples, new releases, as well as exclusive gifts from us to them to celebrate their all around bad-assery!
This new implementation is a lot more than that and will make the experience of shopping with Predator very distinctive and leave room for considerable expansion in the future.